Few spectacles in modern gaming culture carry the same pull as watching a beloved digital universe take physical form. In the middle of 2025, HoYoverse gave players exactly that opportunity. The studio behind Genshin Impact and Zenless Zone Zero brought a first-ever themed café to Rochstraße 4, 10178 Berlin, inviting fans to step away from their screens and into a carefully built extension of Teyvat and New Eridu. More than a year on, the event still stands out as a bold case study in merging gaming identity with destination culture.

The venue was far more than a place to grab coffee. It functioned as a social hub where Travelers and Agents could gather, exchange stories, and experience their favorite franchises through taste, sound, and spectacle.

• Exclusive menus: dishes and drinks inspired by characters, regions, and the contrasting aesthetics of both games.

• Limited merchandise: folding fans, amulets, and other collectibles distributed on a first-come, first-served basis.

• Community perks: new players received their first coffee free, while returning adventurers enjoyed a 50 percent discount.

• Meet-and-greet opportunities: attendees could connect with fellow fans, cosplayers, and special guest managers.

Reservations were essential. Because seats were limited, pre-registration allowed guests to choose a preferred date and time in advance, giving the pop-up the feel of a ticketed festival rather than a casual drop-in café.

A Two-Part Celebration

The launch was split into two major themed blocks, each with its own identity and programming.

Event	Dates	Highlights
Genshin Impact Week	June 20 – June 27, 2025	Themed menus, exclusive merchandise drops, live music, street dance performances, cosplayer appearances
Zenless Zone Zero Week	June 28 – July 13, 2025	Futuristic food and drinks, collectible folding fans and amulets, interactive check-in activities

Each week featured its own exclusive activities and rewards. According to HoYoverse, the goal was to reinvent the classic café experience, foster immersive engagement, and deepen the audience’s connection to the characters and stories that define both titles.

Grand Opening Atmosphere

June 20, 2025, brought the largest single-day celebration of the entire run. A Genshin Impact-themed string quartet performed live throughout the opening, filling the space with arrangements tied to the game’s musical landscape. Energetic street dance routines added motion and intensity, pulling inspiration from the dynamic combat and exploration rhythms of the wider HoYoverse worlds.

Cosplay played a major role as well. Popular creators Taryn and hyoga.x appeared as guest café managers from June 20 through June 22, giving visitors a chance to interact with familiar faces from the community. Photo stations included life-sized cutouts of Skirk and Tartaglia, two figures with especially devoted followings. Giveaways were also part of the opening atmosphere, with surprise gifts and exclusive set meal gift sets reserved for lucky attendees. Entry for those giveaways was handled through the official HoYoLAB announcement, and winners were revealed on July 3.

Zenless Zone Zero Takes Over

After Genshin Impact Week concluded on June 27, the spotlight shifted to Zenless Zone Zero. While many details remained under wraps ahead of the changeover, the second block promised a distinctly different tone rooted in the game’s futuristic visual style and urban atmosphere. Fans could expect themed food and drinks, additional drops of folding fans and amulets, and interactive check-in events with special rewards for participants.

Official HoYoverse channels remained the primary source for scheduling and availability updates. That drip-feed approach kept anticipation high as the café transitioned from the fantasy-inspired world of Teyvat to the neon-soaked energy of New Eridu.

Why Physical Fan Spaces Matter

The Berlin café reflected a broader shift in how game developers think about audience connection. Pop-up shops, themed restaurants, and immersive fan venues have become valuable tools for extending a franchise beyond the screen.

• Deeper engagement: physical spaces blend digital storytelling with real-world social interaction.

• Brand expansion: they attract local visitors and international tourists alike.

• New standards: community-driven events raise expectations for how game companies celebrate their player base.

Player reaction was overwhelmingly positive. Many fans used social media to express excitement about finally having a dedicated space to meet fellow Travelers and Agents. The inclusive design choices, especially the discounts for returning players and the free first coffee for newcomers, demonstrated HoYoverse’s interest in welcoming both veterans and curious first-time visitors.

Essential Details at a Glance

Category	Detail
Location	Rochstraße 4, 10178 Berlin, Germany
Genshin Impact Week	June 20 – 27, 2025
Zenless Zone Zero Week	June 28 – July 13, 2025
Special Guests	Cosplayers Taryn and hyoga.x from June 20 – 22
Entry	Pre-registration required

The HoYoverse Café represented a milestone in bringing gaming culture into public space. Whether visitors arrived as seasoned Travelers, active Agents, or simply curious passersby, the experience offered a rare combination of music, art, food, and fandom. Berlin became the meeting point for players who had previously only connected through online communities, group chats, and co-op sessions.

For anyone still watching the evolution of live gaming events in 2026, the café remains a powerful reference point. It showed that a temporary physical space could generate lasting emotional resonance. Whether similar HoYoverse cafés appear in other cities is an open question, but the Berlin venue proved that the demand for real-world connection among players is strong, visible, and ready for more.